Usability testing for technological communications

Case Study: Usability Testing for a Saudi Company Specialized in Technological Communications and Global Trading**

Overview:
A Saudi company specializing in technological communications and global trading sought to improve the usability of its digital platform to enhance user satisfaction and operational efficiency.

Challenges:
1. Complex User Interface: The existing platform had a complex interface that hindered user navigation and task completion.
2. Diverse User Base: Users included technical experts in communications and global traders, each with unique needs and preferences.
3. Global Reach: Ensuring usability across international users with varying cultural backgrounds and technological competencies.

Approach:
1. User Profiling:
– Defined user personas based on roles within the company (e.g., technical specialists, traders) and their typical use cases.
– Conducted interviews and surveys to gather insights into user behaviors, pain points, and expectations.

2. Usability Testing Plan:
– Developed a usability testing plan focusing on key functionalities and tasks relevant to users’ daily operations.
– Selected a diverse group of participants representing different roles and global locations within the company.

3. Testing Execution:
– Conducted usability testing sessions using remote and in-person methods, depending on participant location and preference.
– Facilitated tasks such as navigating the platform, conducting transactions, and accessing technical resources.

4. Feedback Collection:
– Gathered qualitative and quantitative feedback on user experience, including ease of use, efficiency, and satisfaction.
– Recorded observations and identified pain points through task completion rates and user comments.

5. Analysis and Iteration:
– Analyzed testing results to identify common usability issues and areas for improvement.
– Prioritized enhancements based on severity of issues, impact on user productivity, and alignment with business objectives.