The Analyst of Consumer Insights will deliver exceptional support to the Consumer Insights team within Brand Marketing at Red Bull North America. This position will play a crucial role in representing the voice of the consumer, identifying growth opportunities, and contributing to marketing insights and strategies across the U.S. market.
RESPONSIBILITIESAll the responsibilities we'll trust you with:
Assist in the creation of reports and materials using diverse sources of consumer data to support overall business objectives within the Marketing organization, while exhibiting a sense of urgency, persistence, and dedication to quality and customer service.
Independently and proactively analyze consumer data from key resources to address ongoing and ad hoc business inquiries, contributing to marketing strategies and a deeper understanding of the Energy Drinks category.
Contribute to the development and presentation of regular consumer insights materials, including analyses of consumer trends, demographics, and behaviors, to generate insights and uncover opportunities.
Assist senior team members in identifying knowledge gaps and collaborate with vendor partners to execute quantitative and qualitative research projects aimed at addressing those gaps.
Improve the effectiveness of existing and syndicated consumer studies, integrating them with other data sources to develop impactful, actionable insights materials.
Support the administration of custom research initiatives to enhance strategic marketing decisions.
Provide assistance across the organization to promote the adoption of insights and ensure mastery of the related content.
Support the delivery of both regular and ad hoc Consumer Insights materials and resources to provide the organization with a comprehensive understanding of consumers and actionable insights to drive growth and support Red Bull's strategic initiatives.
Establish best practices for reporting and take responsibility for updating materials, which will be organized into an Insights library.
Regularly communicate insights across all levels of the organization through reports, newsletters, and internal presentations.
EXPERIENCE
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